It was announced this Tuesday that the San Antonio based company, deeproot Funds, had entered into a long-term partnership with the San Antonio Scorpions, our soccer team that plays in the division 2 sanctioned, NASL. The 2015 NASL season, and future seasons during the partnership, will be presented by deeproot Funds. In the teams press-release, a few results of the partnership were revealed; the team crest will feature the deeproot Funds logo on top of it, deeproot will provide tickets to Wounded Warriors to attend games, and the company will be involved in the community by introducing financial literacy classes in local schools as well as supporting Morgan's Wonderland.
While reading more about the partnership, there were hints dropped that there are some other advantages of the partnership that have yet to be revealed. I did some looking into the press-release, the deeproot Funds website, and Facebook to see what was up. It is unknown how much money is involved in this deal, but here are some observations that are interesting to note:
This is interesting because it clearly states that a goal of the Scorpions is to become an MLS expansion team; the fact that the new presenting sponsor of the team supports those efforts and promises exciting news to follow leads me to believe that they might have enough money, possibly with other investors, to seriously be considered for an expansion team.
The teams response says that they can't specifically say anything yet, but that benefits of the partnership to the club will make fans happy. This means that these "benefits" were not written up in the teams press-release. These benefits are different than the Wounded Warriors tickets, the financial literacy courses, etc... There are only so many things that a partnership like this can make fans happy about. Sure, it could be more money to bring in better talent. Sure, it could be money to expand Toyota Field.
And yes, it could be money that turns heads over at MLS headquarters to see that San Antonio is truly ready for an expansion team. Most agree that San Antonio has everything it needs to become a MLS franchise; fan support, a soccer-specific stadium that can expand to MLS standards, and a market with only one pro team, the Spurs, that can support multiple pro-franchises (i.e. Salt Lake City). The key ingredient that is missing is investors with enough capital to take on the expansion fees and supporting a top-level team for the long-term. MLS Commissioner Don Garber has said that he wants to announce the next round of expansion cities within the first 6 months of 2015. If any of my suspicions are correct, the sponsorship announcement might have come at the right time, especially after Commissioner Garber let the city of Las Vegas know that it would not be considered for expansion until after 2018.
Am I hopeful that this new partnership leads to MLS coming to San Antonio? Absolutely! To be clear though - all of this is 100% speculation based on assumptions I have made after looking into comments made by deeproot Funds, Gordon Hartman, and the Scorpions in publicly available content.
Only time will tell what other benefits will come via the long-term partnership between the San Antonio Scorpions and deeproot Funds.
All things NASL
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